Work with us
Full-service marketing — Bucharest

NOT
EVERY
ONE.

We do marketing. All of it. With a sharp focus on content and the creators who make it land.

Submit a brief Apply as creator
Content Strategy Influencer Management Paid Media Brand Strategy Content Production Marketing Consulting Social Media Not Everyone Makes It Content Strategy Influencer Management Paid Media Brand Strategy Content Production Marketing Consulting Social Media Not Everyone Makes It
— For brands
The right strategy. The right voices. In that order.

We start with where you are and build from there — strategy, content, media, and the creators who make it resonate. Not one without the other.

What we do →
— For creators
We don't sign everyone. We grow the ones we sign.

Getting on our shortlist means real brand deals, real strategy behind your growth, and a team that treats your career like a business. Because it is.

Apply to join →
Marketing works when the message is right, the channel fits, and the voice is trusted. We build all three.
— 01
Full service, real focus
We cover everything — strategy, media, content, influencers. But content and creators are where we're sharpest. That's not a limitation. That's an edge.
— 02
Selective by design
We turn down more than we take on. Not because we can't — because the work is better when we're invested. We say no so the yes actually means something.
— 03
No hand-offs
One team, start to finish. The person who writes the strategy is the person who checks the results. No account managers playing telephone.
We work with
7 clients at a time.
3 spots open now.

When the roster is full, it's full — until someone leaves. If you're considering working with us, now is a good time to reach out.

Tell us what
you're building.
hello@shortlist.ro

WHAT
WE DO.

Full-service marketing. We handle the whole stack — or just the part you need. Content and influencer management are our sharpest tools, but we don't stop there.

— 01
Content Strategy

What to say, where to say it, and how to make it actually land. We build content systems that hold up over time — not just campaigns that spike and disappear.

  • Brand voice & messaging
  • Content calendars & planning
  • Social media strategy
  • Editorial direction
  • Channel strategy
— 02
Influencer Management

We handpick, brief, and manage creators. Not from a database — from relationships built over time. Every partnership is chosen for fit, not just follower count.

  • Creator scouting & vetting
  • Contract & negotiation
  • Campaign direction & briefing
  • Content review & delivery
  • Performance reporting
— 03
Content Production

We produce. Photo, video, copy, social assets — built for the platform, not just the brief. Format-agnostic, results-focused.

  • Photo & video production
  • Short-form (Reels, TikTok)
  • Copywriting & scripts
  • Social templates & assets
  • Repurposing & adaptation
— 04
Paid Media

Strategy without distribution is just a document. We plan and oversee paid across social and digital — connected to the organic work, not running in parallel.

  • Paid social (Meta, TikTok, LinkedIn)
  • Media planning & buying
  • Campaign setup & management
  • Performance tracking & reporting
  • Budget allocation & optimization
— 05
Brand Partnerships

Long-term collaborations between brands and creators — built on alignment, not just budgets. We structure deals that work for both sides and hold up over time.

  • Partnership strategy
  • Ambassador programs
  • Co-creation campaigns
  • Event & activation support
  • Long-term retainer management
— 06
Marketing Consulting

Sometimes you don't need execution — you need clarity. We work directly with founders and marketing teams to find what's not working and build something that does.

  • Marketing audit & diagnosis
  • Go-to-market strategy
  • Brand positioning & messaging
  • Agency selection & team structure
  • Fractional CMO
Not sure where
to start?
Let's talk

We got tired of watching good brands get mediocre work.

Shortlist started because the industry had a problem: too much noise, too little accountability. Brands paying for reach that didn't convert. Creators undervalued and over-extended.

So we built something smaller and sharper. A full-service agency that actually turns things down — because the work is better when we care about the outcome, not just the contract.

We're not the biggest option. We're not trying to be.

— 01
Selective over scalable

Better, not bigger. We grow by doing fewer things well, not more things adequately.

— 02
Honest over comfortable

We say no when it's not the right fit. We tell you when something won't work. That's not arrogance — it's respect.

— 03
Long-term over transactional

We invest in the relationships — with clients, with creators, with audiences. Good work compounds.

— 04
Results over reports

Metrics that look good on slides aren't the point. We tie everything back to what actually moves the business.

— Brands we've worked with

Before Shortlist, between us. A selection of brands we've built strategies, campaigns, and content for over the years.

PepsiCo
Raiffeisen
Cris-Tim
Kenzo
Givenchy
Mercedes-Benz
Volvo
AMRCR
Therme București
Brico Dépôt
Edenred Romania
Kong
Cosmopolis
One Puff
Yoop
Untold
Neversea
— Industries we know

Between us, we've worked across most categories. Here's where we have real depth — not just exposure.

Fashion Beauty Food & Beverage Hospitality Technology Consumer Electronics Retail Creator Economy Media Parenting Professional Services Startups
— The team

Two founders.
25+ years combined.
One standard.

Raluca Roșu Stanciu
Photo
Co-founder
Raluca Roșu Stanciu
Content strategy & direction

15 years in marketing. She thinks in frameworks and speaks in results — and refuses to separate the two. Raluca has built content strategies for brands of all sizes, always with one eye on the creative and the other on the data. At Shortlist, she leads content direction and makes sure everything that goes out is worth sending.

Photo coming soon
Co-founder
Andra Condurat
Influencer management & social strategy

10+ years in the industry — brand side, agency side, and everywhere in between. Andra has seen every version of influencer marketing: the inflated numbers, the mismatched partnerships, the campaigns that look good and do nothing. She builds the kind that actually works. Whatever the brief, whatever the obstacle — she makes it happen.

When you work
with Shortlist,
you work with us.
Get in touch

LET'S
FIND OUT
IF WE FIT.

We don't pitch before we listen. Send us what you're working on — we'll come back within 48 hours with a straight answer.

— For brands
Submit a brief

Tell us what you're building, what you need, and when. We review every brief personally. If it's not a fit, we'll say so — and point you somewhere better if we can.

hello@shortlist.ro
— For creators
Apply to join

We're not looking for the biggest accounts. We're looking for the right ones. Send us what you're building — trajectory matters more than current numbers.

hello@shortlist.ro
— Based in
Bucharest,
Romania
Working with brands across Europe
— Response time
Within
48h
Every brief read personally